Usability and User Experience for Retail E-commerce success

A good user experience is critical for online retailers.  Better usability dramatically increases a site’s conversion rates and revenues and offers a strong competitive advantage as shoppers naturally migrate to easier to use sites. 

This comprehensive one-day course covers the usability and user experience best practices used by the most successful online retailers to improve the retail customer journey with clear propositions, intuitive navigation, persuasive product pages and a clear and trustworthy checkout process. We will use examples from small and large retailers worldwide which you can apply to your own e-commerce platform. 

Your business will benefit from improved conversion rates and customer satisfaction, leading to more repeat visitors and a more successful online business.

The course follows the key stages of the shopper’s journey, from home page to the checkout. At each stage the interface and interaction design must persuasively meet customer expectations, and this course will demonstrate how.

What will I learn?

Attendees will learn best-practice user experience design principles applied by today’s most successful e-commerce businesses. Drawing on examples from leading online retailers in the UK and North America we will cover all stages in the shopping journey including:

• Home page and landing pages – creating a good first impression from the outset 
• Product and promotion pages – how to persuasively present your products and answer the questions your customers want to know
• Navigation, search and selection – helping customers explore, filter and compare to find the best products for them
• Shopping basket – design and interaction principles for clear shopping baskets
• Checkout design - principles of usable online form design to reduce abandoned shopping carts.

The course is highly interactive with hands on workshops, including a demonstration of eye tracking for analysing and improving e-commerce store designs. 

Who should attend?

Anyone involved in selling online, building or commissioning e-commerce websites who wants to gain a better understanding of user experience principles will benefit, including:

• Digital marketing managers
• Customer experience managers
• E-commerce managers
• Web designers
• Usability specialists
• Heads of IT teams
  

Special discount for ScotlandIS member companies – We are able to offer a 33% discount to companies that are members of ScotlandIS , the trade body for the software, IT and creative technology industries for Scotland.

User Vision also provide in-house training courses, which offers content specific to your company and sector. We will customise the course to include examples from your own company's website, as well as others in your sector to ensure the training uis highly relevant to your team.

For more information, contact chris@uservision.co.uk

About the Trainer

Chris Rourke is the Founder and Managing Director of User Vision, a leading user experience and user-centred design (UCD) consultancy working with clients in the UK, Europe and the Middle East.  He has worked with leading companies in the retail sector including Ikea, Amazon, Emirates Airline, Epson and other leaders in the e-commerce field.

Chris has worked in usability, accessibility and user centred design for over 20 years. Since 2000 heand  User Vision have developed an enviable client list and a reputation for practical user centred design services to help clients gain a competitive advantage through improved usability.  He and the User Vision team offer user experience services across all digital platforms including interactive TV, software and mobile, and increasingly are involved in cross-channel user experience projects.  

Chris has worked with clients across all sectors including financial services, public sector, retail e-commerce, travel & tourism, charity, media, telecoms pharmaceuticals and others.  Clients include RBS, Emirates Airline, Cabinet Office, BBC, HSBC, IKEA, Pfizer, Orange, O2, Nokia, NCR, HP, the Scottish Government and Houses of Parliament among others.